Paula Deen’s team is based in Savannah, Georgia and has been hard at work building a large digital network for southern style cuisine along with partnering with other up & coming cooks and celebrities to consistently create new content. Along the creation of newer content, I was tasked with redeveloping, re-organizing, and re-conceptualizing Paula Deen’s entire video library. With tight timelines and a lean team, I lead the video direction and re-organization of the entire Paula Deen video library with over several hundred videos as well as repurposing them into several mini-episode recipe segments used on both pauladeen.com and for recurring social media videos that were used to aid Paula Deen’s Youtube channel to grow from under 25,000 subscribers to over 100,000+ subscribers.
In addition to this, I was also tasked to direct and manage individual promotional videos, sizzle reels, social media segments, and more. All my work can be found on www.pauladeen.com as well as Paula Deen on Youtube.